Family-owned heritage houses are a treasure chest full of European culture and exemplify the notion of European heritage. They are a dynamic sector providing quality jobs and smart, sustainable and inclusive growth. They bring social and environmental benefits to European citizens. However, they are the hidden face of cultural heritage.
We have identified a lack of comprehensive, systemic data on family-owned heritage houses’ sector. Family-owned heritage houses are at the crossroads of different challenges such as innovative financing and management models as well as new forms of governance. This project aimed at unleashing the potentialities of the sector. The main specificity of this heritage is that the burden and responsibility of maintaining it falls on the shoulder of the family. The project will highlight and circulate innovative thinking among managers of heritage houses to reinforce their competencies and capacities. Managers are at the centre of this project.